One person said many freelancers and hobbyists will benefit from the increased output, even if some companies reduce their design workforce. Photoshop made artists more productive, and AI will only increase their efficiency, they said. One person said some artists now feel like they are "slaves" to the AI algorithm, since their jobs will mostly involve just touching-up AI-generated work. Other messages in the Adobe Slack channel were more critical of the AI revolution, calling it "depressing" and an "existential crisis" for many designers. AI systems could eliminate 300 million jobs worldwide, including a quarter of those in the arts and design industries, Goldman Sachs estimated recently.Īdobe's spokesperson didn't respond to a request for comment. Now, though, this technology has become so potent that it might put some of these customers out of work. The company relies on graphic designers as customers and has helped make the industry more productive with powerful software. "Is this what we want?" the person wrote.Īdobe has jumped into the AI race, putting itself in a tricky position. One senior designer at Adobe recently wrote in an internal AI ethics Slack channel that a billboard and advertising business he knows plans to reduce the size of its graphic design team because of Photoshop's new text-to-image features. The response from some Adobe employees has been less enthusiastic, according to internal messages viewed by Insider and interviews with employees. Wall Street has mostly cheered these developments. Photoshop, Adobe's popular software for graphic designers, got an AI tool that lets users add or remove graphic elements, or extend a picture, with simple text prompts. The software giant this year unveiled Firefly, a suite of generative AI tools that's rolling out across many of its products. Inside Adobe, there's a debate raging over new AI technology that threatens to kill jobs among a key group of customers and potentially undermine the company's business model. Employees are also concerned about AI "cannibalizing" Adobe's own business.Adobe AI tools make it easy to add new graphic elements or edit photos with text prompts.Adobe employees worry their AI technology could kill graphic designer jobs.Account icon An icon in the shape of a person's head and shoulders.
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